There is a considerable difference between nutrition and what the food industry labels as food products. Nutrients nourish and contribute to our health and wellbeing, and processed food products are junk food, empty calories that cultivate disease. We know that processed food products are junk food, empty calories and don’t add to our health. We know to eat whole food, plant-based diet; potatoes, whole grains, beans, fruits, and vegetables to gain health so why so confused? If we are honest, we can admit that we eat what we crave rather than eat quality fuel for supporting our health. Research shows that some of us are more susceptible to food addiction than others. Junk food works within our brain chemistry exactly like addictive drugs. Once addicted, all it takes is a cue; like a commercial or packaging, a stimulus, and we are on the hunt for the disease, cultivating junk. The first place to start, to break the addiction to junk food, is to know what drives us toward more drugs.
Research now shows that junk food products are strategically layered with processed sugars, fats, and salts. The combinations of sugars, fats, and salts are as powerful a pull as if addicted to heroin or cocaine. People who can’t control their eating are not addicted to food. It’s just that the particular foods that they eat are addictive because of all the brain stimulation and commercial programming.
To recover from food addiction, you need to know just how deep into the game, you already are. For most of us, it started early on, in front of the television and during school lunches. Learn More
The food industry is an enormous business in the United States. Junk food companies spend billions of dollars intentionally marketing toward children. For example, the average American child observes 10,000 ads per year for things to eat and drink and 95% of these ads are for fast food, candy, soft drinks and cereals, none of which support health.
This type of propaganda imprints the subconscious with cues associated with rewards. The second a cue registers in the brain, it acts like a switch that instantly turns on electrical activity in the brain. Recognizing the cue is where eating, and the desire to eat, are two separate activities involving separate mechanisms in the brain. The cue releases a wave of dopamine chemistry that floods the body. Dopamine is a chemical that drives desire and motivates behavior. Dopamine focuses our attention in pursuit of the reward; it turns us into a hunter. The more rewarding the food, the higher the concentration we direct toward it, and the more vigorously we pursue it. From an evolutionary perspective, dopamine is the motivational aspects of foraging behavior. Back in the day, human survival depended on being able to expend enough energy to forage for food. We had to hunt and gather, to gain access to nutrition: nuts, herbs, berries, and roots. Today, however, the hunt is for a quick-fix, a craving that has nothing to do with sustaining our health.
Creating an addictive consumer is required for the food industries survival. The food industry targets children knowing that once they have children hooked, they have an addicted consumer for the rest of their life! The junk food industry employs very well-paid lobbyists, who work with government officials funded by corporations to ensure more packaged junk food products consumed. What a great scam! The Government uses our tax dollars and corporate funds, for Government funded Grants. The schools awarded grant money are required to buy specific, addictive, non-nutritious, junk food products. Children are introduced to the cheap, toxic, addictive, fattening junk food during school. The happy childhood memories are the subconscious emotional setup that is a powerful, reflective response association to the cues created in their future.
How powerful is a cue? Cues grip us instantly, arousing us to act. A cue indicates a reward in the subconscious mind before our conscious mind is engaged in the decision-making process. A cue , which releases very specific biochemistry in the brain, instantly floods the body with powerful drug-like chemicals. Pavlov’s reflexive response study demonstrated the learned association between a stimulus and a reward. During the reflexive response experiment, a bell would ring every time Pavlov’s dogs were fed. Once the connection between the bell and the food was learned, then the stimulus, (the bell), alone, changed the brain chemistry. The dogs would secrete saliva and drool at the sound of the bell, even when the food didn’t accompany the bell.
Here at Path to Perfect Health, we’ve done a little engineering of our own, to help you create some space between stimulus and response in regards to addictions. The Addiction essential oil formula floods the body instantly with healing endorphins. The flood of this euphoric wave supports the production of your healing brain-chemistry. Addiction essential formula, act as the mediator and helpmate, while you re-wire the meaning associated with the stimulus- (the cue). The new reflective association with healthy choices is just a thought away!